Concierge Fitness
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A concierge fitness platform for personal training and small group classes.
Honor offers personalized training, small group classes, and flexible booking through its custom app. The experience is built around convenience, premium coaching, and access across multiple locations.
Challenge
Busy members need high-quality coaching without rigid schedules or commute-heavy routines. Traditional training options often make location, booking, and consistency harder than they should be.
Product response
- Centered the experience on concierge-level flexibility: train at home, private gyms, or partner locations.
- Combined 1-on-1 sessions with curated small group formats including strength, yoga, pilates, boxing, and dance.
- Enabled booking, session management, and progress tracking through a dedicated app workflow.
Convenience-first positioning
The product is clearly framed around no-commute flexibility and premium coaching access.
Premium trainer differentiation
Brand and UX emphasize elite trainers and high-touch member support as core value drivers.
Multi-location service model
Coverage across cities and partner gyms supports a scalable, on-the-go member experience.